Artha is an Indian maternity clothing & accessory store, and the owner requested for a brand identity incorporating a lotus flower. The mission of the brand is to create harmony, wellness, and joy for its customers on the journey of parenthood. The final logo is a harmonious integration of the lotus flower and type designed to imply all of the brand values. The color palette was inspired by the lotus flower and water which further enhances the feeling of peace and tranquility.
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