Artha is an Indian maternity clothing and accessory store. The owner requested for a brand identity design inspired by lotus flower and the eastern philosophy it represents. The mission of the brand is to create harmony, wellness, and joy for customers on the journey of parenthood. The final logo is a balanced integration of the lotus flower and type designed to imply all of the brand values. The color palette was inspired by the lotus flower and water which further enhances the feeling of peace and tranquility.