This is a brand proposal for a client with a new hospitality product. The design scope included logo, color palette, typography, business card, packaging design, and merchandise ideas. We were instructed to draw inspiration from the ocean and travel. So the bold and curvy logotype was selected to reflect the shape of waves, and the color palette was created to reflect water and sand. The final brand package is a celebration of tropical waves and builds connection with customers who share the same love for the ocean.
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