We created this brand proposal for a new hospitality product and lifestyle company. The design scope included logo, color palette, typography, business card, packaging design, and merchandise ideas. The client requested us to draw inspiration from the ocean and travel. So we chose the bold and curvy logotype to reflect the shape of waves, and we selected the color palette to represent water and sand. The final brand package is a celebration of tropical locales and builds connection with customers who share the same love for the ocean.