Kids in the Hive is a YouTube Channel for kids. The founder (MAC) wants to create videos that cultivate curiosity. MAC has been a filmmaker and childcare professional for many years, so this project truly combines her passions in life. We worked together closely to develop a brand identity package that included logo, typography, color palettes, business card, social media, and a group of custom character illustrations. The final identity system is easy to use, playful, and age-appropriate. When pairing with colorful images and illustrations, the brand is refreshing and impossible to ignore. It's always fun and rewarding to collaborate with other creatives, and this branding package has become something we are all very excited about!
Good branding can make a failing business successful, and bad branding can make a successful business fail. Let's find out how your brand can help and hurt your business.