Kids in the Hive is a YouTube Channel with fun and educational videos for kids. The founder has been a filmmaker and childcare professional for many years, so this project truly combines her passions in life. We worked together closely to develop a brand identity package that included logo, typography, color palettes, business card, social media, and a group of custom character illustrations. The final identity system is easy to use, playful, and age-appropriate. Pairing with colorful images and illustrations, the brand is refreshing and full of energy. It's always fun and rewarding to work with other creative projects. After a close collaborating, we are all very excited to see the channel grow and cultivate more curiosity in kids.
To enhance the brand, we created a collection of custom character illustrations based on the kids from the videos.