Terra Firma is a construction flooring company located in Lockhart, TX. The owner tasked us with developing a standard brand package which included logo, color palette, typography, business card, flyer, social media, and product category icons. As a new business, the goal was to stand out among competitors and have a brand system that is easy to use. Both the logo mark and logo type are designed to resemble building blocks and flooring panels. Just like building blocks, the logo and brand identity can be stacked and rearranged to fit any space. As a result, we were able to deliver a modern and dynamic brand package that ensured a successful launch, consistent sales, customer loyalty, and substantial business growth.
Good branding can make a failing business successful, and bad branding can make a successful business fail. Let's find out how your brand can help and hurt your business.