This is a brand proposal we created for a client with a new aromatherapy product. Our project scope included logo, color palette, typography, business card, and packaging design. The goal is to create a fun and exciting brand that is impossible to ignore. The bold logotype combined with the bright color palette creates a visual focus, and the brand becomes instantly recognizable and supports the product's purpose which is to energize and uplift.
Good branding can make a failing business successful, and bad branding can make a successful business fail. Let's find out how your brand can help and hurt your business.