All Kids Pediatric Dentistry

Brand Identity | Stationary & Signage | Environmental Graphics | Social Media & Marketing Campaign

All Kids is a pediatric dentistry group with three locations in North Carolina, committed to providing exceptional care for children in a welcoming and playful environment. After serving their local community for over ten years, they are ready for a brand refresh and expand their online presence.

For their brand identity, we designed a vibrant and playful system rooted in the primary colors—blue, yellow, and red—which evoke a sense of fun and playfulness for children while maintaining a professional and trustworthy feel for parents. The group’s tagline is “All Kids, All Smiles”, so we designed the logo with a simple curved line in the letter A to mimic a smile.

To enhance their digital presence, we also developed a set of social media templates, ensuring their team can easily create engaging content for their audience. The refreshed brand strikes the perfect balance between playful and professional, making children feel excited and parents feel confident about the care their kids receive.