Vio2 Mouth tape
Branding | Packaging Design | Shopify | Art Direction
Did you know that breathing through your mouth can have negative impacts on your health? The founders and dental experts at VIO2 are on a mission to stop mouth breathing with their innovative mouth tapes. Yes, shut your mouth and breathe through your nose! Jokes aside, mouth taping is indeed good for you. It’s an easy and fun way to increase your oxygen intake, improve oral health, bolster immunity, and give you a better night of sleep. How to brand such an interesting and unique product? We decided to focus on simplicity, wellness, and fun.
People always smile and become giddy with excitement when they first try this product. To reflect this fun experience, we turned the visual mood and energy level up by incorporating a happy face into the logo with a sunny color palette. The packaging design is loud and whimsical, and no one will mistake VIO2 Mouth Tape for another boring and clinical health aid device.
After developing the brand identity, we built a custom Shopify Website for VIO2 with custom graphics, stunning photography, and well crafted messaging to help them successfully kick start the online store.
A strategic social media campaign is essential for the success and growth of an E-Commerce business. To help VIO2 gain more audience and increase sales, our designer and copywriter teamed up to create a collection of fun and engaging social media graphics. We launched the VIO2 brand, online store, and social media campaign in early 2022, and they have been growing exponentially ever since.
